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The
Group Account Director draws on industry and agency
experience to manage all aspects of the client/agency
relationship with his/her designated account(s) and the
client services team assigned to those account(s).
Purpose of
the Role
To ensure
that his/her clients continually receive superior service,
thinking and quality and that strategy, planning, programs,
tactics, budgets, schedules, creative, documentation and
account profitability stay on track. Sets an example for
junior staffers and fosters a culture of excellence in
service, thinking and execution.
Key Responsibilities
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Stewardship of client brand(s)
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Effectively motivate Creative, Creative Services, and
other departments, eliciting the groups’ best efforts in
a positive, cooperative way and driving the teams toward
a shared goal for each client
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Maintain and expand on a solid track record of mentoring
and developing staff members
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Regularly surface business opportunities within the
assigned account, and beyond the assigned account at
current clients
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Maintain and expand on
high
level of strategic and tactical prowess
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Identify cogent business issues and plan for, manage and
facilitate brainstorming sessions that allow for
continuous program and tactical recommendations that
help to drive client’s business forward
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Maintain and expand on strong presentation skills and
effectively facilitate group meetings
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Understand the broad array of marketing channels and
tactics available to clients
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Estimate/guide estimating by more junior staff and
forecast accurately, and proactively manage time used by
the team.
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Surface issues and work with colleagues to resolve
before there is a major client impact.
Requirements
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10-15
years of small- or mid-sized pharmaceutical marketing
experience; mix of client/agency experience is
preferable
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Ability to understand data and analyses and use both to
grow brands
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Success leading agency teams through clients’ yearly
planning, budgeting and execution/implementation cycles
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Success mentoring and developing staff members
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Excellent presentation skills and ability to “think on
your feet”
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Ability to leverage all types of marketing channels to
accomplish goals
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Characteristics: Hard-working, entrepreneurial,
down-to-earth, analytical
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